Gray Media Hosts Digital Sales Summit for Television Stations

It's always wonderful to get the Gray Media family together to learn from each other. And we did just that recently with our Digital Sales Summit! Erin Overstreet, Vice President of Digital Sales, has been with Gray for more than 15 years and applauds leadership for investing in and understanding the importance of digital. "You have to meet people where they are. They're not just only turning on the TV to get information from us. They're finding us on their phones, tablets and streaming channels. So we need to use every outlet that we have to convey information to our communities." Patrick Callahan, Senior Director of Digital Sales & Data Saolutions, hopes everyone got a lot out of the Digital Sales Summit. As he points out, when the digital sales team performs well, it benefits everyone! "I am a firm believer that when our sales teams are successful, our stations are successful. When our sales teams are successful, that provides more revenue to get more resources for our news teams, which makes our news product better." Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.