Toyota Is Losing Everything: The $10 Billion Mistake

Toyota was right about electric cars. Everyone laughed at it for refusing to go all-in, and it turned out to be right. So why has the world's biggest carmaker lost more than 10 billion dollars of yearly profit in just two years? In this video: a 9-billion-dollar tariff bill, a promise to keep building 3 million cars a year in Japan, sales in China at a nine-year low, faked safety tests at Daihatsu and a chairman bowing in apology — and the one number that proves Toyota right all along. ⏱ Chapters 0:00 Intro 0:45 The Year Toyota Couldn't Lose 2:29 Yes on Stage, No in the Factory 6:34 China Stops Listening 9:36 The Bow 12:11 The Price of Made in Japan 15:27 The Bill 17:50 Toyota Was Right 19:58 Can Toyota Come Back? 22:14 The Verdict 📺 Watch next: how Honda bet 65 billion dollars on electric cars and lost. 📚 Main sources Toyota Motor Corporation financial results (FY2024, FY2026, Q1 FY2027 forecast) Reuters, Bloomberg, Nikkei Asia, CNBC, Automotive News, WardsAuto, Fortune Daihatsu independent investigation committee report (Dec 2023) Toyota sales data: Toyota Motor North America, ChinaEVHome, Electrek Figures in US dollars; yen converted at ~150 ¥/$. "Per day" and "per car" figures are our own estimates. 🖼 Images Car images: pngimg.com (CC BY-NC 4.0) and manufacturers' press images Logos: Wikimedia Commons (public domain / CC0) Interview clips and news footage are used for commentary and criticism; all rights belong to their owners. #Toyota #CarIndustry #ElectricCars