CAGE Framework (Distance Framework) | From A Business Professor

The CAGE framework, also known as the Distance Framework, is a theoretical framework used in international business and global strategy to analyze and understand the factors that affect a company's international expansion and market entry decisions. It was developed by Pankaj Ghemawat, a renowned Indian American business professor and economist. The framework is designed to help businesses evaluate the differences and similarities between countries or regions to determine the opportunities and challenges associated with doing business in different markets. So In this video, we will explore the components of the CAGE framework, delve into its practical application, and address some of its limitations.