Hot Fitness Buff- ¡LISTO! AltaMed PrEP Campaign

For more information, please visit: www.AltaMed.org/PrEP This beefcake loves to work out and cruise for guys between sets at the gym. Always looking to meet other studs, he pictures his next hook-up and he shakes his protein. He doesn’t skip leg day or his daily dose of Pre-Exposure Prophylaxis (PrEP), an HIV-prevention pill. After stuffing a condom in his gym bag, taking his PrEP pill, and pounding his protein shake, this fitness buff is LISTO (Ready) to pump iron. AltaMed’s ¡Listo! (Ready!) PrEP Campaign aims to increase awareness of PrEP among Latinos. AltaMed is the first organization in Southern California to develop a bilingual, English and Spanish, PrEP awareness campaign targeting the Latino community. What is PrEP? PrEP(Pre-Exposure Prophylaxis) is a method of preventing an HIV-negative person from contracting HIV when they are exposed to the virus. In order to be effective, the HIV-negative person takes one pill, called Truvada, once a day. Truvada has been FDA approved since 2012. PrEP or Truvada (PrEP in pill form) is over 90% effective in reducing HIV when taken as prescribed.