Vaquero- ¡LISTO! AltaMed PrEP Campaign

For more information, please visit: www.AltaMed.org/PrEP The vaquero fantasizes about a steamy shower hook-up. As he’s getting ready for a good time at the Latin nightclub. He feels LISTO (Ready) after taking his Pre-Exposure Prophylaxis (PrEP), an HIV-prevention pill, and stashing a condom in his pocket, knowing that he’s protected for whatever the night may bring. Performance by JM Longoria III. AltaMed’s ¡Listo! (Ready!) PrEP Campaign aims to increase awareness of PrEP among Latinos. AltaMed is the first organization in Southern California to develop a bilingual, English and Spanish, PrEP awareness campaign targeting the Latino community. What is PrEP? PrEP(Pre-Exposure Prophylaxis) is a method of preventing an HIV-negative person from contracting HIV when they are exposed to the virus. In order to be effective, the HIV-negative person takes one pill, called Truvada, once a day. Truvada has been FDA approved since 2012. PrEP or Truvada (PrEP in pill form) is over 90% effective in reducing HIV when taken as prescribed.