The Dying Art of Hand-Made Restaurant Signs | NYT Cooking

Restaurant signs are ubiquitous across New York City, but who’s behind all the iconic lettering? What does it take to design and install something that’s often a customer’s first impression of a business? Meet the artists behind Noble Signs, a Brooklyn-based design studio that specializes in custom hand-painted and neon signs for restaurants all over New York, from mom-and-pop shops to some of the buzziest new joints. Noble Signs is also preserving and rescuing classic signage from shuttering businesses amid a rapidly changing city. What makes a good sign? In our latest documentary, we dive into the world of restaurant signmaking, an integral part of the visual language of New York City. ------------------------------------------ Download the Cooking app for daily dinner picks, helpful tools, and even more videos: https://apps.apple.com/us/app/nyt-cooking/id911422904 VISIT NYT COOKING: https://cooking.nytimes.com/ SUBSCRIBE to NYT COOKING: https://nyti.ms/3FfKmfb A paid subscription gets you full access to our recipes, daily inspiration and a digital Recipe Box. YOUTUBE: https://bit.ly/2MrEFxh INSTAGRAM: http://bit.ly/2DqJMuD FACEBOOK: http://bit.ly/2MrTjEC PINTEREST: http://bit.ly/2W44xng About NYT Cooking: All the food that’s fit to eat (yes, it’s an official New York Times production).