CC20 Kevin Swelsen

This week on Couch Confidentials, I sit down with longtime friend and freelance digital analytics expert Kevin Swelsen to talk about what really goes into organizing Measurecamp Amsterdam. Kevin shares the story of how it started over a decade ago with a trip to London, a group of passionate practitioners, and one simple idea: a free, community-driven analytics event. We talk about staying independent as a freelancer, what makes Measurecamp different from traditional conferences, and why vendor-neutrality is a core principle. Oh, and yes, the infamous Measurecamp socks do exist. 👥 Connect with us: Kevin: https://www.linkedin.com/in/kevinswelsen/ Matthew: https://www.linkedin.com/in/matthewniederberger/ 📲 Follow Martech Therapy on: Instagram: https://www.instagram.com/martechtherapy/ Substack: https://martechtherapy.substack.com/ Bluesky: https://bsky.app/profile/martechtherapy.bsky.social #measurecamp #martech #digitalanalytics #freelancelife #webanalytics #couchconfidentials