Can your data tell a story? Multiplied shows how personalized media really works

What if your post-purchase email didn’t just confirm your order, but made you smile, laugh, or even share it? In this special demo episode, I chat with Lloyd Hofmeyr, co-founder of Multiplied, to see how their creative automation platform turns raw data into custom media that actually means something. From dynamic license plates to transaction-triggered videos, this is personalization that makes an impression. We cover real-world examples across e-commerce, finance, insurance, and automotive. And we talk honestly about the data quality problem too. Listen to the full episode on Couch Confidentials. And if you’re planning a wrap campaign, maybe don’t wait until December. #personalization #martech #custommedia #creativetech #datadrivenmarketing #ecommerce #wrapped #marketingautomation #cdp #emailmarketing