June 2025 Level UP Podcast | Dive Retail & Marketing Tips from the Pros

Dive deep into the latest dive retail strategies, gear innovations, travel tips, and coral restoration efforts — all in this episode of Level Up, the official podcast of Scuba Diving Industry Magazine. Hosted by Greg the Divemaster (Scuba Radio) and featuring Willie & Britain Cline, this packed episode highlights stories and strategies from dive industry experts across the globe. 👥 Featured Contributors & Topics: Dan Orr (Dive Safety Expert) Reveals his personal "safety cross" ritual for dive prep and why consistent checklists save lives. (Pairs with his article on page 7) Cathryn Castle Garcia (Business Management & Retail Expert) Breaks down how video can drive customer trust and sales — plus her 5-part video content plan for dive shops. (Page 22: “Show and Sell”) Gil Zeimer (Product Reviewer & Copywriter) Spotlights Fog-X, a new hydrophilic anti-fog film for dive masks - a great new breakthrough. (Page 27: “Hydrophilic”) Jeff Cinciripino (Retail Coach) Shares how to implement a balanced scorecard to set goals, track KPIs, and grow your dive business. (Page 37) David Prichard & Lily Mak (Travel Experts) Offer essential advice on adding buffer time to group trips — and why “smelling the roses” can save your gear and sanity. (Page 11) Michael Goldberg (I.CARE Co-Founder) Talks about the success of the Trash Derby and how his coral restoration nonprofit is training 5,000+ divers to replant reefs. (Supporting John Fine’s article on page 30) Dr. Shelli Hendricks (Business Coach & Strategist) Delivers 5 keys to dive startup success — including passion, resilience, flexibility, a futuristic mindset, and action. (Page 25) Plus: Britain Cline previews Scuba Diving Industry Magazine’s special DEMA Show advertising opportunities, including co-op tourism programs and exhibitor exposure. 🕐 Chapters & Timestamps 00:00 – Intro with Greg, Willie, & Britain 02:00 – DEMA Show Marketing Tips (Britain Cline) 04:00 – Dive Safety Checklists (Dan Orr) 07:00 – Video Marketing That Sells (Cathryn Castle Garcia) 10:00 – Fog-X Anti-Fog Tech Review (Gil Zeimer) 14:00 – Balanced Scorecard for Dive Shops (Jeff Cinciripino) 17:00 – Smell the Roses: Travel Buffer Tips (David Prichard & Lily Mak) 21:00 – Coral Restoration with I.CARE (Michael Goldberg) 26:00 – 5 Keys to Startup Success (Dr. Shelli Hendricks) 30:00 – Print vs Digital: Marketing Trends (Willie Cline) 🎧 Listen, Subscribe & Read: https://scubadivingindustry.com/subscribe-for-free/ https://scubadivingindustry.com/ 🎙️ More episodes & podcast archives: https://scubadivingindustry.com/2025-level-up-podcast-episodes-dive-industry-trends-tips-thought-leaders/ 📅 DEMA Show Info & Advertising Packages: https://scubadivingindustry.com/dive-into-dema-6-month-advertising-campaign-for-dive-industry-brands/ #DiveMarketing #ScubaBusiness #ScubaRetail #CoralRestoration #DiveTraining