What Does It Take To Reinvent A Retail Store? | Next Order Of Business

What does it take to reinvent a retail store? Homegrown fashion label In Good Company (IGC) is rethinking the retail experience at its new Joo Chiat flagship. Without the natural foot traffic of a mall, the brand is giving customers new reasons to visit through food, collaborations and community events — while keeping fashion at the heart of the business. With support from Enterprise Singapore, can this approach help IGC stay relevant as the way people shop evolves? In partnership with Enterprise Singapore. WATCH MORE https://youtu.be/AHaZOB48lUc 00:00 A big move for In Good Company 01:13 Why clothes aren’t enough 02:52 Bringing Joo Chiat into the store 04:03 When fashion meets food 05:10 Behind the clothes 06:37 Keeping up with customers 07:44 Putting experiential retail to the test 08:45 Did it work? 10:09 What’s next for In Good Company? ========== #CNAInsider #NextOrderOfBusinessCNA #Singapore #Business #Entrepreneur #Retail #Clothing #Fashion For more, SUBSCRIBE to CNA INSIDER https://cna.asia/insideryoutubesub Follow CNA INSIDER on: Instagram: https://www.instagram.com/cnainsider/ Facebook: https://www.facebook.com/cnainsider/ Website: https://cna.asia/cnainsider