Did Databricks just make CDPs smarter?

Databricks didn’t launch a CDP. But they may have just reshaped the category. In this video, I unpack what Data Intelligence for Marketing really signals and why it matters for anyone building composable CDP stacks. From data gravity to warehouse-native intelligence, this isn't just another product drop. It’s a structural move. I also reference Keanu Taylor’s essay on Data Gravity, my own Contextual CDP series, and throw in a few friendly jabs (and movie clips) along the way. Interstellar fans, you’re welcome. 💡 Related reading: 📖 Substack: If the warehouse can think, what’s left for the CDP? https://martechtherapy.substack.com/p/if-the-warehouse-can-think-whats 🧠 Contextual CDP series https://martechtherapy.substack.com/p/understanding-mcps-a-cdp-insiders?r=3i8xzy 📎 Keanu Taylor – Data Gravity essay https://themartechweekly.com/data-gravity/ (paywall) Connect with me if you want to talk further: 👉🏻 Matthew Niederberger (https://www.linkedin.com/in/matthewniederberger/) 📲 Follow Martech Therapy on: Instagram: https://www.instagram.com/martechtherapy/ Substack: https://martechtherapy.substack.com/ Bluesky: https://bsky.app/profile/martechtherapy.bsky.social