How to Use HubSpot Segments to Build Smarter Marketing Audiences

Bad segmentation is the most common reason a good campaign underperforms. Here's how to fix it in HubSpot. 💌 *Get weekly HubSpot tips, tricks, and examples:* https://info.simplestrat.com/hubspot-newsletter?utm_source=youtube&utm_medium=video&utm_campaign=hubspot_hacks&utm_content=segments052926_description 🤝 *Get hands-on HubSpot help from Simple Strat:* https://simplestrat.com/?utm_source=youtube&utm_medium=video&utm_campaign=hubspot_hacks&utm_content=segments052926_description Most campaign problems start with the audience, not the message. If your emails, workflows, or campaigns aren't hitting the mark, your segmentation is usually worth a closer look. HubSpot Segments, formerly Lists, has grown into one of the more powerful audience-building tools in the platform. Beyond just defining who's in a list, it now gives marketers visibility into how segments are performing, where contacts are coming from, and how different audiences stack up against each other over time. In this video, you'll learn how to: - Navigate the Segments overview and use the Analyze tab to understand audience behavior - Use performance data and usage columns to keep your segment library clean - Compare segments and track engagement across email, forms, and site visits ⏱️ *Jump to a timestamp:* 00:00 Introduction 00:42 Viewing Segment Insights in HubSpot 01:58 Manage Segments in HubSpot 03:46 Analyze Segments in HubSpot 05:00 View Segment Performance in HubSpot 05:46 View Segment Activity in HubSpot 🧡 *About HubSpot Hacks* HubSpot Hacks is the most popular unofficial YouTube series for HubSpot tutorials, tips, how-to’s, and demos. It’s hosted by the HubSpot experts at Simple Strat, a leading HubSpot consulting firm that helps small and mid-market B2B companies simplify growth by aligning their team’s, tools, and data to unleash HubSpot’s full potential. ℹ _This channel and content are independent of HubSpot, Inc., and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by HubSpot, Inc._ _The content, information, data and contact and company details shared in this video are fake and for demo purposes only. No public personal information has been shared as a result of this video._ #hubspot #hubspotpartner #hubspottutorial