Select the Right Growth Strategies to Maximize SaaS Enterprise Value

Visit our website: https://salesbenchmarkindex.com Download the workbook here: https://salesbenchmarkindex.com/tools-and-solutions/2019-rgm-preview/ Learn more about our Workbook: https://salesbenchmarkindex.com/workbook/ Take the Revenue Growth Diagnostic: https://salesbenchmarkindex.com/revenue-growth-diagnostic/ Schedule a Visit to The Studio: https://salesbenchmarkindex.com/the-studio Joining us for today’s show is Mark Logan, a Chief Executive Officer that every executive from a company with aggressive growth goals should tune in to watch. Today’s topic is developing corporate strategy objectives, and to follow along download our 10th annual workbook, How to Make Your Number in 2017. Flip to the corporate strategy section and flip to the objectives phase on pages 54 – 59 of the workbook. Mark is uniquely qualified to speak on this topic of corporate strategy objectives. As the CEO of WealthEngine, Mark has spent his entire career leading growth companies in the software and SaaS technology companies. His experience from companies like JD Edwards, Sybase, PeopleSoft, and the last few years with WealthEngine represent a valuable experience base to learn from. WealthEngine provides the most comprehensive database and big data tools, that profile all the consumers in the United States with upwards of 1,500 attributes captured for 250 million people here in the U.S. Watch as Mark demonstrates how to create clarity throughout the entire company by getting everyone laser-focused on the real drivers of revenue growth. This show is a must watch for executives of technology companies with high growth goals. Those executives from outside SaaS-based companies can borrow emerging best practices from SaaS leaders like Mark to leap-frog your competition. Why this topic today? Organizations that have too many objectives and priorities really don't have any at all, they risk accomplishing nothing of significance. A CEO's strategy often does not get executed because the sales, marketing, and product leaders, are in their silos pursuing what they feel is important. This causes strategic misalignment, and often results in subpar revenue growth.