The MSP guide to recurring revenue streams
AI is creating new opportunities for managed services providers (MSPs), but the opportunity goes beyond helping customers deploy the latest technology. As organizations adopt AI, they need ongoing help keeping their environments secure, governed, and ready for what comes next. In this edition of Microsoft Meetups for MSPs, Dux Raymond Sy, 17-year Microsoft MVP and Regional Director, offers practical thoughts about turning those needs into recurring services for your managed service practice. He explores opportunities around AI trust and security, Microsoft Intune, Microsoft Agent 365, and Microsoft Purview, and talks about how MSPs can build lasting customer value around them. Drawing on more than 20 years at the intersection of technology, business, and leadership, Dux works with organizations and partners around the world to move from AI experimentation to execution with security, governance, data readiness, and people at the center. Come ready for ideas you can take back to your business, plus the opportunity to learn and connect with fellow MSPs. 0:00 – Welcome and introductions 3:31 – The MSP guide to recurring revenue streams with Dux Raymond Sy 13:00 – Three services lines you can sell: agents, infrastructure, & data 13:55 – Data services: Sell this on Monday 18:20 – Infrastructure services: Where AI runs 23:18 – Agent services: Establish trust & governance 32:18 – One AI confidence service, three tiers 38:27 – Question – Since you all are in this space, what tips do you have for finding the recurring streams? As a long term software engineer I know I have sites, forums and people that are invaluable to me. What resources are invaluable to you? 39:46 – Eight questions that open the conversation 43:05 – Where to start, in the order that pays 43:34 – Your playbook for the next 30 days 44:10 – Q&A 44:15 – Question – What AI opportunities are most MSPs overlooking right now? 49:48 – Question – Where are customers most likely to need ongoing help rather than a one-time deployment? 50:52 – Question – We're a smaller MSP, how do we get started without building an entirely new practice? 51:46 – Question – Any tips on how to communicate the value of an ongoing service when customers are used to paying for projects?
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