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Humans, not tools - A Martech podcast about the real stuff
What happens when an operator becomes a host? In this episode, I talk to Humans of Martech creator Phil Gamache about what he’s learned after nearly 200 episodes, how podcasting changed his approach to Martech, and why he now qualifies cold outreach with questions like “what pisses you off?” We dive into attribution vs incrementality (yes, again), podcasting as a learning hack, and how to stay useful in an industry that changes faster than your MTA model can break. It’s not about frameworks. It’s about the people building and breaking them.
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