DMA 2026 Podcast: How GYG became a staple in the crowded Singapore food scene

Since entering Singapore in 2013, Australian-founded Guzman y Gomez (GYG) has carved out a place in the crowded food scene by balancing its commitment to fresh, clean food with flavours tailored to local tastes. In this episode of MARKETING-INTERACTIVE’s Marketing Connected podcast, recorded live at Digital Marketing Asia Singapore in partnership with Analytic Partners, Nikki Taylor sits down with Adora Chou, CMO of GYG Singapore, to discuss how the restaurant chain approaches localisation without compromising its brand promise, why its media strategy prioritises the right moments over mass reach, and how turning off delivery during peak periods can help protect the customer experience. Tune in to the full episode to hear how GYG is using Singapore as a market for experimentation, from locally inspired menu innovations to more targeted media investments and operational decisions that put the guest experience first.