CraftCraftsman: The Brand That Was Never a Manufacturer — And Fooled America For 90 Years

Craftsman became one of the most recognizable tool brands in America, trusted by generations of mechanics, homeowners, and professionals. But there was one surprising fact behind the brand: Craftsman never operated as a traditional tool manufacturer. Instead, its products were produced by a network of outside companies for decades. In this video, we explore the history of Craftsman, its relationship with Sears, the manufacturers behind the tools, and how one of America's biggest tool brands was built. Topics covered: - Craftsman history - Sears Craftsman - Tool manufacturing - Private label brands - American tool industry - Business history - Manufacturing documentary Did you know Craftsman tools were made by multiple manufacturers? Let us know below. #Craftsman #Tools #Manufacturing #BusinessHistory #Documentary